Press Releases Details

Date: 08/04/2015

 CP PLUS, the Global Leader in advanced surveillance and security systems and solutions, has unveiled its new TVC for the first time to reiterate its indubitable position in the security domain. The ad throws focus on the wide range of security solutions that the brand offers in the realm of video surveillance to suit versatile purposes and various environments. It emphasises on the powerful all-seeing feature of its best-in-class video surveillance solutions with the core communication ‘Uparwala Sab Dekh Raha Hai.”

The TVC is created by Dentsu to showcase the discreet yet fly-on-the-wall surveillance that CP Plus video cameras can offer in a college so that miscreants can be detected easily. It begins with a group of freshers being confronted with a senior bunch of students in a college corridor. The seniors start ragging the new kids on the block by asking where they are from. When they find out that they are from Delhi, they ask the young boys to become the Qutub Minar. This is followed by the freshers climbing on top of each other to form a human pillar of sorts, albeit gingerly and with full chances of toppling over. This is when the boy sitting on top of the human tower spots a camera fitted in the adjacent pillar, and points it out to his seniors. The fear of getting detected by the camera fills the seniors with trepidation and makes them briskly turn around and flee to avoid punishment later.

Aditya Khemka, Managing Director, CP PLUS India said, “This ad which is the first in a series is pegged to drive home the point that security is required everywhere- whether home, office, public place or an educational institute.  As the market leader with No. 1 market share in India, we are keen on reaching out to the masses with our extensive range of products to ensure security they can trust and rely upon at affordable price points. We want to reassure them that even an HD video camera can be bought within their budget!”

As pioneers in their space, CP Plus wishes to become synonymous with security solutions in India. There is a common perception of high performance security solutions being an expensive proposition. As the largest brand of video surveillance in the market, the company endeavours to dispel this myth and also assure customers of full guarantee of safety when it comes to their loved ones.   The TVC will debut with the eighth season of IPL starting today in order to capture significant consumer mindshare through the huge popularity of the tournament in India and garner maximum visibility.

 

About CP Plus:

CP PLUS is the Global Leader in advanced surveillance and security systems. CP PLUS range of solutions and products are monitoring millions locations across the globe in diverse geographies, from highly sensitive defence locations, government buildings, vital infrastructures, transportation, hotels, educational institutes to homes with satisfied customer base.

CP PLUS in India is the market leader with No. 1 market share in security segment. Also, it has been ranked amongst the Asia’s Top 10 security and surveillance brands. CP PLUS success is largely attributed to its strong R&D of technology and its open ears to listen to its customers, thereby delivering them the best value proposition and solutions.

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