And the excitement continues”, says Mr. Aditya Khemka, CEO, CP PLUS, which has emerged as India’s No1
CCTV brand (IHS survey of 2012 &14) while announcing its entry in forthcoming reality TV series BIGG BOSS,
season 9 on Colors Channel. CP PLUS will join some of the top brands such as Snapdeal, Oppo and Maruti
Suzuki to sponsor the blockbuster TV show anchored by Salman Khan the hot selling Bollywood hero.
He further says, “This marks the second phase of CP PLUS brand campaign, which was initiated with IPL season
in April this year. The objective of our ongoing marketing exercise is to improve the brand recall when customers
think of electronic security. Moreover we did this to ensure that CP PLUS remains the top brand”.
Yogesh Dutta, COO, CP PLUS adds “It’s pertinent to mention that this CP PLUS campaign is one of its kind in the
world, probably the ?rst from any CCTV brand across the globe that has been rolled out on such a large scale to
catch millions of eyeballs. This is surely going to help increase the electronic security marketplace and aid the
brand to ?rmly entrench itself in peoples mind. Security is the ‘mantra’ these days and CP PLUS loves to connect
with its customers through engagement on air and other means of communication”, adds a smiling Mr. Dutta.